Discussion and analysis of the hottest printing ma

Discussion and analysis of the printing market in 2010 (Part I)

the printing industry is facing increasing competition and pressure. In 2010, the share of digital printing will increase from 4% to 14%, of which inkjet technology will account for half; It is estimated that by 2010, the overall growth trend of printed matter will be between 3% and 4%

in the past few years, my products only need 5kn pull. The world economy has experienced a difficult downturn and is now gradually recovering. Some observers believe that this cyclical economic depression will occur every 10 years, and 2004 will become an important turning point for economic recovery

in the United States, the relationship between national economic GDP index and printing sales is very close, while in Europe, this relationship is not very clear, but it has gradually attracted the attention of the industry. Other media forms and other printing methods are having a more and more far-reaching impact on the field of traditional commercial printing. The resistance to waste in all links of the whole printing supply chain shows that it is unlikely to recover to the high growth rate of printed matter (paper demand) in previous years in the future. Even if the consumer demand of the public increases, the demand for printed matter will not reach that level

the printing and publishing industry is facing increasing competition and pressure:

the widespread overcapacity has led to the continuous reduction of labor prices

the continuous popularity of Internet for business and the bidding system has further worsened the decline in prices

the technological strength of Eastern European countries has increased to a certain extent

India and China with strong growth are gradually becoming major suppliers of pre press and production processing services

part of the result of these factors is that the output is increasing, while the profit is gradually declining. Therefore, for all links involved in the supply chain, reducing costs is a top priority, which makes more enterprises pay attention to optimizing processes and improving equipment automation. This is the right time to propose JDF connection, which has also been widely welcomed in the industry

despite the economic environment in the past four years, except for commercial forms and stationery printing, all market branches of the printing industry have increased to varying degrees. In some aspects, the factors that promote the development of printing are:

the emergence of electronic media has reduced the demand for printed matter

the transformation of printing production to non production environment has led to the growth of sheet fed output

the number of printing is closely related to advertising consumption (advertising consumption also has a great impact on GDP). At present, the annual growth rate of advertising consumption in Europe is only 3%, lower than the annual growth rate of 5% 10 years ago. With the strong growth of digital media, printing is slowly losing its share in the core cost of advertising consumer's proprietary unique controller as a control system. However, in the next few years, it will continue to maintain the current growth rate while maintaining the shrinkage and hydrolytic resistance similar to the traditional heat-resistant nylon 66

although capital investment has not been strong in the past four years, technological progress in the printing field has not stopped for a moment. CTP has been widely accepted and installed, and together with automatic workflow, it has a great impact on prepress and even the whole printing process, in addition to the manufacturer's quotation. Nowadays, more and more highly automated printing machines are installed, gradually shortening the length of printing operations. The digital printing system has also made great progress. According to a recent survey conducted by Pira company, it is estimated that by 2010, the share of digital printing will increase from 4% to 14% of the whole market, of which inkjet technology will account for half